BRANDING
Creating connection through an identity that inspires.
CREATING CONNECTION
THROUGH AN INTENTIONAL IDENTITY THAT INSPIRES
A logo is an important part of a businesses identity. In that single icon you want to be able to convey the spirit of what you do. Branding is taking that logo to the next level so that you have a cohesive look and story you’re sharing with the world.
Intentional, cohesive branding design gives you the tools to paint a vivid picture that your ideal client is naturally drawn . And, with a clear strategy and direction in place, crafting a custom-tailored brand identity can unfold clearly and beautifully —so that you’ll never have to feel held back by small decisions like what color to use in a social media post, which font to use where in a newsletter, or how to add a touch of personalization to print materials.
WHAT IS BRANDING?
AESTHETICS + COMMUNICATION
Good branding is a combination of your business’s aesthetics and overall communication that informs your all your marketing efforts—website, newsletter, social media, etc, etc—so that your ideal client is able to easily find you, learn about your services and become a raving fan what you have to offer.
AESTHETICS
Creating a Cohesive, UNIQUE Look & FEEL to your Brand
logo & brand guide
website
newsletter
business cards, brochures and other marketing collateral
STRATEGIC COMMUNICATION
SHARING clearly & effectively, what you do, why you do it
your purpose
offerings
target market
brand positioning
WHAT’S YOUR PROCESS?
My goal through the creative process is pretty simple—I work with you to understand the full scope of what you would like to share with the world, and then help you make it happen.
So that means I ask a lot of questions. Listen. And then ask more questions :). Because once I start….creating on your new logo, laying out your brand guide, designing your website or crafting a special set of gifts/tools for your new client journey—my aim is to articulate through beautiful and meaningful design---the feel and/or message that YOU want your clients, friends and family to experience.
I worked with Kajal to brand my new business, Roots in the Clouds. I love the name of my business but had no idea howto translate it into an image. Kajal was great to work with. She was thoughtful in her approach and coached me through the process of identifying colors and images that resonated with me. Her designs perfectly captured the essence of what I wanted to convey. Kajal’s creativity coupled with her willingness and ability to quickly incorporate my feedback ensured that this project was completed within my stated time frame. Having said this, Kajal helped me slow down a little and take a more holistic approach to the process, which ultimately resulted in a more thoughtful, beautifully designed logo and color palette on which I regularly receive compliments. Kajal is truly one of the most talented artists with whom I’ve worked an I would highly recommend her to others looking for similar services.
- Dimple Dhabalia
www.rootsintheclouds.com
CUSTOM- iCON Based Logo + BRAND GUIDE INCLUDES:
BEST FOR:
Established heart-based businesses ready TO TAKE THEIR BUSINESS TO the next level
INCLUDES:
STRATEGY
• 1 strategy/coaching sessions via Zoom
• Full Creative Brief Process
• Vision board (to establish your brand’s vibe + aesthetics)
DESIGN
Custom (icon-based) logo design
Custom Brand Style Guide —
Includes: set of fonts, color palette, alternate logos, favicon, brand graphics/patterns and/or illustrated elements - organized in an easy to use way, that includes basic usage guidelines for always-consistent brand visuals. Pngs & Jpgs are provided for all images.
Business Cards Design + 2 set up
COLLABORATION
4 Revision Cycles
Full logo + branding rights to you
Your Investment
$4500
50% due at time of booking / 25% due before starting/ 25% due at completion
Timeline: ~4-6 weeks
“Working with Kajal is fun and easy,
and the end product has always exceeded my expectations...
- Lori Morris
I have a logo—Do I need branding or strategy work?
A logo is an important part of a businesses identity. In that single icon you want to be able to convey the spirit of who you are and what you do. Branding is taking that logo to the next level so that you have a cohesive look and story you’re sharing with the world—so that your clients can find you and sharing new offerings can be done with ease, rather than second guessing yourself on pricing or fumbling over your words when trying to share with people what you to do.
OTHER SERVICES
CLARITY COACHING + BRANDING PaCKAGE
Investment: $7,250
Packaging these services together saves you $250!
You can learn more about Clarity Coaching here.
1-DAY
INTENSIVE
Have a tight timeline?
Looking for a smaller investment?